EY Rebranding
To re-imagine and execute a new Brand Logo design for Ernst & Young - One of the world’s most reputable audit agencies, which was established in the United Kingdom in 1989 as a result of a merger of two companies.
Current Logo
The current EY Logo features large, bold letters “EY” paired with a yellow triangle above, adding a vivid and dynamic touch. It is sometimes used with the tagline “Building a better working world”. The core values of being reliable, dependable, and growth-oriented are retained in the Logo currently by using very bold and plain typography with a sleek Yellow triangular beam on the top.
New Logo & Philosophy
Retaining the Bold Typography that denotes reliability, faith
and trust.
Introducing the symbol of a ladder that relates with elevation, higher wisdom and growth possibilities.
Blending the ladder graphic with the name EY that shows the ability of the company to morph and elevate itself with the changing times and thus create balance & growth.
Branding Colour Palette Visuals ID cards White Paper Template Business Card Stationary
Logo Explorations
The angular typography in the new logo signifies the brand’s ability to be agile, even in the changing scenarios and create elevation & growth.
Colour Palette & Typography
#0054F9
#CDE4FF
#000000
#FFFFFF
#EFEFEF
#C8C8C8
Poppins
Bold
For Headers, tagline & subheaders
POPPINS REGULAR
For Body Copy
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